This section is for strategies and tactics to drive more traffic to your Shopify store.
Acquisition or customer acquisition costs (CAC) refers to gaining new consumers for your retail or online store. Acquiring new customers involves persuading consumers to purchase your company's products. The cost associated with the customer acquisition process is an important measurement for a Shopify brand to evaluate in combination with how much value having each customer typically brings to the business.
- Content Marketing
- Influencer Marketing
- Email Marketing
- Paid Advertising
- Social Media
- Search Engine Optimization (SEO)
- Data and analytics